Pillar · Digital & Ecommerce
Ecommerce P&Ls do not behave like wholesale ones.
Margin lives in places finance leaders trained on traditional retail rarely look: fulfilment, returns, marketplace deductions, ad cost as cost of sales. The discipline transfers; the assumptions do not.
Proof
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25+ countries
International distribution managed as founder-CEO. Manufacturing, multi-currency financial management, and market entry across Europe and beyond.
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Zero to multimillion-euro
Two businesses scaled from startup to multimillion-euro turnover with direct international distribution.
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70%+ revenue recovered
After Brexit destroyed the wholesale model overnight, rebuilt as a digital-first ecommerce operation within 12 months. Higher margins than before.
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60% faster orders
ERP implementation reduced order processing time by 60% and cut stock errors by 30% across an international ecommerce operation.
Reading
Explore by topic
Margins and financial models
Marketplaces and measurement
- Amazon Advertising: What Your ACOS Target Should Actually Be
- Amazon Europe: What the Data Actually Shows
- How to Read Your Amazon Analytics: What the Numbers Actually Mean